Darn right! We’ve sold out our integrity for a mess of status. That’s our trouble. When was the last time you saw a college kid with a picket sign? We’ve lost the urge to defy! It’s a conformist culture. That’s our trouble. Small, frightened people. That’s what we all are. Trapped by Kerouac on the left and The New Yorker on the right. That’s our trouble. What if every copywriter in the city woke up one morning and refused to go in to his agency? What a great concept! For weeks not one single line of copy would be written! The economy would break down! The government would have to nationalize the advertising field! A rebellion of the conformists! The lowest common denominator strikes back! Let’s begin a manifesto immediately! I can put aside my novel and work nights! “Truth to the printed page” shall be our watchword! [A sober pause is implied.] Well, let’s not over stimulate. We wouldn’t want to alienate our market. Here comes the coffee wagon. Let’s talk more tomorrow.